Yuzefi is a London fashion brand, established in 2016 by Naza Yuzefi, with an experimental and thought-provoking approach to design. With a strong sense of invention and newness, the brand thrives on the unexpected, pushing the boundaries of inherited rules to create a fresh point of view. Silhouettes are bold and nonconformist, colors are rich and surprising, and details are a visual twist that beg a closer look.

An uncompromising approach to the quality of materials used defines the finished product. Yuzefi offers its diverse audience a luxury product at an accessible price point. Pieces are made for always, not just the current season. By focusing on finding everyday newness in a familiar world, Yuzefi is defined by a fresh perspective that paves the way for lasting style.