Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in NYC. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices while remaining committed to presenting colorful collections inspired by and in celebration of women.

The company continues to focus on sustainable materials, processes and production in order to improve and extend each garment's life and is a vocal and active advocate in seeking racial and social justice for the sake of a more equitable society.