The Isabel Marant House was founded in Paris in 1995. It all started in 1989, when 22-year-old Isabel Marant launched Twen, her first knit and jersey brand. In 1995, she held her first show under her own name.

In 1998, Isabel Marant opened her first boutique in Paris in a former artist workshop. Her historic location is still on rue de Charonne, in the Bastille district. In 2000, the company launched Isabel Marant Étoile: this carefree new line embodies a vision that is simultaneously artsy and casual.