Daughter and granddaughter of dressmakers, she grew up in her native Seville among fabrics and patterns. She began her own career in the industry as a model in Barcelona in the sixties and at the end of the seventies, she settled in Ibiza, creating her own workshop and showroom on the island, reinterpreting the concept of Ibizan fashion.

The project that Charo unpretentiously started then is currently an independent family business led by his two children Pablo and Paloma , giving a new perspective to the business while respecting the DNA of the house and focused on continuing to project the purpose for which the company was born. brand: reclaim tradition, the admiration of the feminine and the freedom of the island where they grew up.